The Global Surge of Non-English Music
Music industry evolves with the global rise in non-English songs.

In recent years, technology has facilitated a surge in the popularity of non-English language music on a global scale. For decades, the mainstream music scene in the United States has been dominated by English-language hits. However, this trend has shifted significantly with the advent of streaming platforms and the increasing globalization of our world.

The music industry has never been more diverse, and this evolution is not coincidental; it is the result of several underlying factors. The music landscape is evolving, and listeners are embracing this rich diversity with open arms. The widespread availability of online streaming services has made it easier than ever for consumers to access music beyond their traditional cultural boundaries. 

The concept of categorizing music as "foreign" is gradually fading, replaced by a more unified term: "music." This internationalism encourages collaboration among artists from various countries and cultures.

A New Era of Creative Collaboration

One of the best ways for indie artists to explore into multilingual music is through collaboration. By teaming up with artists who speak different languages, musicians can tap into entirely new fanbases. For indie artists in the U.S., gaining an international fanbase can be a game-changer. This means reaching fans of non-English genres and expanding their reach beyond America. Building a global fanbase opens up tons of opportunities for touring, more collaborations, and so much more.

These collaborations mix diverse perspectives and musical influences, fostering cultural exchange and understanding. This doesn't mean traveling abroad but exploring how multilingual and international collaborations can help you grow as an artist.

By exposing audiences to different musical traditions, rhythms, and lyrics, this trend enriches the global music scene. This blending of ideas and styles creates unique and innovative music that breaks traditional boundaries.The fusion of different musical elements results in fresh sounds that captivate audiences worldwide.

For example, the vibrant beats of Afrobeats mixed with Western pop have produced global hits. Similarly, the intricate melodies of Japanese City Pop have found new fans outside Japan, thanks to the internet and social media.

Top 5 Non-English Languages Popular Among Music Lovers

Thanks to streaming platforms and social media, it's now super easy for fans to discover and enjoy music from all over the world. Here are the top five non-English languages that I recommend you to listen to:

1. Spanish

Spanish music is now the second most popular in the world. Thanks to artists like Peso Pluma, Spanish-language tunes are catching up to English ones. Genres like reggaeton, Latin pop, and bachata are topping the charts. The market share for Spanish music has nearly doubled in the past two years. Stars like Bad Bunny have become global sensations, winning fans everywhere with their catchy beats and lively performances. You can also check out up-and-coming artists like Young Miko and EKKA.

2. Korean

You've probably heard of K-pop. It's famous for its intense and challenging dance routines. Korean artists are known for singing live, nailing perfect dance moves, and putting on super entertaining fan shows. But K-pop isn't just about idol music anymore. Top stars are experimenting with genres like hip-hop, R&B, electronic, folk, and rock, shining an international spotlight on Korean music.

Groups like Stray Kids, Twice, iKON, IVE, and LE SSERAFIM are lighting up the K-pop scene with tracks that dominate international playlists. Meanwhile, RIIZE, NewJeans, ENHYPEN, Jay Park, and other rising R&B and indie acts are winning over new audiences with their chill vibes. And then there are artists like BTS and ZEROBASEONE, who effortlessly blend both worlds.

3. French

French music, from genres like chanson, electronic, and pop, gives you a really rich and sophisticated listening experience. Lately, I’ve been into L’Impératrice and Polo & Pan, and they’re just so stylish, graceful, and groovy. You should also check out Stromae—his unique mix of electronic beats and poetic lyrics has won over a lot of fans.

4. Japanese

The Japanese music industry is not just one of the biggest markets in the world, it's also a cultural phenomenon that's resonated with people both in and outside Japan, especially since the 2000s when Asian music took off worldwide. J-Pop mixes a lot of cultural and musical influences. I used to listen to SEKAI NO OWARI a lot when I first got into J-Pop, but not as much lately. However, this song reminded me how fantastic their music is—it's so uplifting and energetic, and I love the trumpets they included. Utada Hikaru is a standout with her powerful vocals and impactful songwriting. Quruli might be my favorite Japanese rock band. This song has that classic Quruli vibe with an awesome guitar riff, catchy verses, and a rad key change around 2:42. It's probably my most-played song of the year.

5. Portuguese

Portuguese-language music, especially Brazilian genres like Samba, Bossa Nova, and Funk Carioca, brings vibrant rhythms and soulful melodies. Portuguese music has a rich history and a variety of genres that have charmed listeners worldwide. From soothing fado tunes to upbeat rhythms, these songs showcase the lyrical beauty of the Portuguese language. Anitta is a standout artist with dynamic performances and catchy songs that have gained international attention. Also, check out the hit song “Como Tu” by pop star Bárbara Bandeira and rapper Ivandro. Released in 2023, this catchy tune quickly climbed to the top of the music charts.

Final Thoughts

The surge of international music in recent years highlights a growing diversity that truly mirrors our global community. The music marketplace has become increasingly international, with streaming platforms enabling people worldwide to discover and enjoy music from different cultures. The internet has given unprecedented access to international media, making it harder to remain isolated from global influences. This diversity of opinions and perspectives is evident in the variety of media we consume.

Moreover, as the independent music industry continues to embrace non-English music, we're seeing a trend toward a more inclusive and eclectic musical landscape. This shift not only celebrates the richness of global cultures but also fosters cross-cultural understanding and appreciation. 

By breaking down language barriers and promoting a wide range of musical styles, the industry is paving the way for a vibrant and interconnected world of music.