Indie musicians that aspire to succeed in the music industry might not have the same financial capability to boost their fandom as top-charting artists. However, the digital ecosystem makes it simpler for emerging musicians to have their songs noticed via online music marketing. If you want to get your music heard, your main priority should be creating excellent music. If your music, EP, or song album isn't well-written, professionally produced, or instrumentally tight, you'll fail at the first step, even if you heed every piece of advice.

We suggest you raise your indie marketing game and learn how to properly advertise your music before releasing your new single.

Long story short, you must act accordingly if you want to be heard by music enthusiasts globally.

In the past, pros from the music industry handled music marketing. But today, the musician holds the music promotion authority. If you want to get recognition for your music and start earning money from it, you must market your music rightly. If this is one of your goals, read and put as much of this advice into practice as possible.

There are several quick and cost-free ways for indie promotion to expose your music to listeners. We spoke with independent musicians, advertisers, and trendsetters to figure out the solution. Let's start now with few but helpful tips.

Create A Website and Weekly Newsletter

It's critical to develop a polished, professional website as the cornerstone for your internet persona, but possibly even more crucial is amassing a substantial and devoted email list.

In addition to linking your tracks, background, photographs, and upcoming shows, your website should also have a signup form.

The people most likely interested in your music may be reached directly through email indie marketing.

If a fan provides you with their email address, you may assume they want to receive updates from you. Therefore, sending them a message about your most recent album or future tour directly to their inbox has a far higher chance of succeeding than posting on social media, which may have limitations regarding audience reach.

Music marketing is an ever changing process, but one thing that doesn't change is being authentic.

Do Music Promotion on Social Media Platforms

I'd advise all independent artists to use social media since it is an essential measure for musicians.

Establishing your position on social media sites is crucial to your success in indie promotion if you seek to market your band and expand your loyal following. Someone must enjoy what they are listening to, in order to become a true fan. Your social media accounts, whether your music-related Instagram account, Facebook, or TikTok, are the first places they're likely to find you.

Creating excellent material and building your visual identity on social media is essential, especially for artists.

Look at the music your favorite genre performers release on various platforms. You could notice that some musicians don't even use social networking sites, particularly as they were raised in an era when it wasn't as important, and music marketing required less effort.

Create Your Playlist for Indie Promotion

You are not needed to depend on listeners from someone else's playlist. A playlist may be found and followed by anybody if it is public on both Spotify and Apple Music. Even for users with no established following, playlists with titles based on famous lyrics, brand-new albums, locations, or emotions (such as "New York Autumn Vibes") occasionally appear well on Spotify. The actual algorithms behind this are not public.

Apparently, without attempting for online music marketing, some individuals have made playlists that attract thousands of listeners. Artists may showcase their favorite tunes and attract new fans by posting their preferred playlists to their artist profiles. Apple Music doesn't show playlist follower counts, so, it is more difficult to determine which tactics are effective.

What playlists are you currently listening to nowadays? You can find out how many times a song has been played using the Spotify for Artists and Apple Music for Artists applications, as well as other useful details.

Electronic Press Kit

Your band's internet resume is usually expected to be delivered as an electronic press kit or EPK. Your most recent bio, songs, pictures, videos, tour dates, press mentions, links, and contact information should all be included.

When it comes to online music marketing, an EPK is a crucial technique. You may use it to make media assets for a new song release or include an EPK designed to help you schedule more performances and connect with more fans.

Update Your Business Website Frequently with Content

Maintaining your top-of-mind awareness might be challenging in your online music marketing with so many new activities being released daily.

Yes, someone could hear one of your songs and appreciate what you're doing, but if you don't constantly provide them with new material and keep them amused in some way, there's a significant risk that they'll forget you.

Therefore, you should utilize your website and apply an effective "content marketing" plan.

What sort of stuff can you post for indie marketing, though? These are some of the kinds of content you ought to be producing:

• Melodies. The logical move is this.
• Animations. Another clear example.
• Blog entries on your musical career. Discuss what projects you're embarking on, the venues where you'll show, and the questions you think your audience has about you.
• Blog entries about your musical genre. Publishing material that is relevant to your industry can help a lot more people to reach you. Later, we'll talk more about this.

As stated previously, your webpage must be filled with relevant content as its an excellent strategy for music marketing. It will assist in developing your website into a useful tool that will significantly increase both the number of new followers you gain and the retention of your current ones.

Make sure to do your research, some of these music promotion services are shady.

Keep Smart Approach Towards Statistics

Analytics gives you a completely new degree of insight into your following in the digital era. You may determine which of your music marketing initiatives are truly effective by using information such as click-through rates, regional information, and visits.

The issue is that each of the three types of services—social networking, streaming, and advertising—has its own data analytics, which is frequently only available to corporate users. It makes it difficult for independent artists with little resources to obtain the whole image.

Various platforms combine statistics regarding your industry and gather helpful insights and organize them in simple graphs and tables. All above discussed tips ultimately support you in concentrating your energies and enhancing your indie marketing over time.

Final Thoughts

Although the thought of independent music promotion can seem tiring, it is a crucial step in helping you gain momentum, identify your true fans, and get support. Indie musicians must adjust to the epidemic and technology and realize that there are still numerous chances for online music marketing even when some strategies are not now available. So, try out these tips to dunk your toes into the realm of music industry to gain a notable rise in your real music followers.

When it's time to take your music to the next level, consider trying out our SharePro Tastemakers who are a collection of nearly 400 music industry professionals and certified veterans who are ready and able to review your music and provide networking opportunities. No matter where you are in your music career, SharePro Tastemakers offers many useful tools to get your music heard and get you discovered.